Personality in your business writing is all-important. Because human interaction is where the magic happens… Writing in a style and a brand voice that’s true to you ensures authenticity – and makes your content instantly unique. And that’s something I feel is...

Is that blank screen and blinking cursor beginning to taunt you? Show them who’s boss! Sometimes, you just don’t feel like writing something that really needs to be written. I totally understand – it happens to me too. So here’s a neat trick to persuade your brain to...

What’s the most essential skill in the business world? Marketing? Sales? Hmm, maybe. After all, without success in these areas, small business owners wouldn’t have any clients or customers. And where’s the fun in that? No awareness = no interest = no sales = no profit...